Vacay Awhile, a short-term rental company

I recently had the opportunity to create a logo, website, and literature for Vacay Awhile, a short-term rental company with homes in the Blue Ridge Mountains of Georgia. They were looking for a relaxing, calm, and inviting logo that would show the beauty of their local landscape.

For their logo concept, I was drawn to the idea of watercolor imagery that had just a hint of a cool green hue.

Above is the final product. The watermark border of the logo is intended to be soft and subtle, and helps this bear and trees look crisp and fresh on a clean, white background.

Next, I tackled all of the needed house documents for their short-term rental properties. I wanted to incorporate a typewriter font to give a cozy, yet vintage vibe to their branding.

I created all of the welcome and information documents for their short-term rentals, as well as floor plan maps of each home.

Finally, I created a website for them in Squarespace, which will be easy for them to update on their own in the future. I used a large typewriter font for all of the site headings, which I think gives is a bold and catchy look. I also gave the images a green-tinted black-and-white effect so that the website would have the same look and feel as their other brand items.

Now they have a brand that reflects their cute, cozy, and inviting short-term rental homes.